Lead Digital Designer / Video Editor
Lead Digital Designer on the New Look Denim Fit Guide.
I was responsible for creating the digital design concept, through to implementing both the desktop and mobile designs.
I collaborated with the content team to ensure the guide communicated all the key denim looks in a simple, but engaging way.
I worked closely with the development team to make the guide interactive and mobile responsive as well as shoppable.
We launched the Denim Guide across UK, France and Germany.